The Disruption Game Plan

The Disruption Game Plan

New rules for connected thinking on innovation and risk

Ruth Murray-Webster, Eleanor Winton


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Disruption is everywhere: it presents both great opportunities and significant threats.
Do you know how to shape your strategy to respond?
What if you had a game plan to navigate disruption?

The Disruption Game Plan presents a tried and tested framework to help senior leaders think differently about disruptive trends and emergent risks, and to act differently when making decisions; joining up thinking on innovation, risk, sustainability and strategy.
By revealing how we can more effectively deal with challenging business environments, it shows you how to go beyond a short-term, fire-fighting response, and instead set out to ‘change the game’.
This practical and easy-to-read book is supported by online content including videos, models, tips, blog posts and much more on


Ruth Murray-Webster:
Dr Ruth Murray-Webster is recognized as a leader of project-based organizational change and risk management performing roles as a practitioner, advisor, facilitator, researcher and author. For more than 30 years Ruth has practised and advanced change and risk management approaches, developing commercially astute strategy, centred around emerging risks and disruptive trends. Ruth has experience in delivering change objectives in most sectors. Prior to returning to her own company, Potentiality UK, in 2018, Ruth held appointments as Director, Change Portfolio and Group Head of Risk for a major port operator and Director, Risk in the Boardroom practice for KPMG LLP. Ruth researched organizational change from the perspective of the recipients of change for an Executive Doctorate at Cranfield School of Management between 2008 and 2012. She is an Associate Fellow at the University of Oxford: Saïd Business School and a Teaching Fellow at Warwick Business School. Ruth’s interest in risk management arose from a passion to help organizations to take educated risks, not avoid them. She has co-authored four books on the human aspects of risk management and is a popular speaker at conferences and in webinars. She has also published papers in the areas of project complexity, organizational ambidexterity through projects and programmes and multi-paradigmatic perspectives on business transformation programmes. Ruth was Editor of the APM Body of Knowledge 7th edition and Lead Editor for the forthcoming (5th edition) of Managing Successful Programmes (MSP). Ruth was awarded an Honorary Fellowship of the Association for Project Management in 2013 for her services to risk and change. The synergies between the two disciplines continue to drive Ruth’s thinking, writing and practice.|||Eleanor Winton is an experienced consultant and recognized keynote speaker on Disruption, Foresight and Innovation. In over 16 years as a consultant, she has helped hundreds of organizations in almost every sector to identify disruptive trends and develop a plan to address those. Prior to setting up Foresightfully in 2017, Eleanor led KPMG LLP’s Future Institute in the UK. Eleanor is experienced in working with Boards and Executive teams and has designed and led thousands of workshops focused on driving innovation and change. She is well known for her high energy and engaging style which inspires those she works with to engage with the art of the possible and to break silos to drive collaboration. Her background in forensic investigations is key to her unique approach, which combines creativity with rigour and analytical thinking to ensure that innovation is closely aligned with organizational strategy and results. She wrote the foreword for UKWA’s report Feeding London in 2030