New Startup Mindset

New Startup Mindset

Ten Mindset Shifts to Build the Company of Your Dreams

Sandra Shpilberg


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This provocative startup tale of success exposes Silicon Valley's startup myths and sets forth a new approach for aspiring and current founders to build companies that make an impact.

In New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mindset for starting and building a successful company. Shpilberg shows that Silicon Valley’s startup formula—a few young male cofounders attempting to build a unicorn funded by venture capital—is a broken system that puts excessive emphasis on hype and improbable outsized outcomes, disregards real results such as revenue and profit, and promotes limiting beliefs for the next generation of entrepreneurs.

When Shpilberg founded Seeker Health, a digital patient-finding platform, in 2015, she did almost everything differently than the blazed path: she chose to be a solo founder, didn't pursue an incubator, didn't accept outside funding, led development of software despite not being a programmer, and charged customers from month one. Instead of creating hype about fundraising based on fictitious valuations, Shpilberg focused on customer needs, yielding a startup with revenue, profit, and impact; and three years later, a large life science services company acquired her startup while she was still the sole owner.

In this expanded second edition, Shpilberg shares her success story of starting, building, and exiting her startup and provides readers with sage insights and practical tools to follow this approach. This book is simultaneously a needed dose of reality for Silicon Valley and a large serving of inspiration for those who want to create something from nothing. It is a must-read for aspiring startup founders and current entrepreneurs, especially those who may think they don't fit the mold of a Silicon Valley founder and are open to a new way of making a definitive and profound impact with the companies they create.


Sandra Shpilberg:

Sandra Shpilberg is the founder and CEO of Seeker Health, a leading digital patient-finding platform. Prior to this successful entrepreneurial pursuit, Shpilberg held executive roles at biopharmaceutical companies. She has an MBA in marketing and entrepreneurial management from Wharton School at the University of Pennsylvania. Shpilberg writes for the Huffington Post, and her academic work has been published in American Economist and Lancet. In addition, Sandra served as editor for Here My Home Once Stood: A Holocaust Memoir by Moyshe Rekhtman. Her writing has also been featured in Arianna Huffington’s The Sleep Revolution. As an angel investor and startup advisor, Shpilberg invests funds and time to develop the next set of impactful businesses. She lives with her husband, son, daughter, and shelter dog in Palo Alto, California.