The Good Ally

The Good Ally

Nova Reid


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‘I invite you to be courageous and get comfortable with being uncomfortable, because any discomfort you feel is temporary and pales in comparison to what black and brown people often have to experience on a daily basis.

Are you ready? 

Let’s get started, we have work to do.’

The Good Ally is an urgent call to arms to become better allies against racism and provides a thoughtful approach, centering collective healing, to do so.

It is a book for those against persistent racial injustice, hungry to expand their knowledge and understanding of systemic racism in Britain and beyond. It uncovers the roots of racism and its birthplace, anti-Blackness.

It is for those who not only want to be able to better recognise both subtle and overt forms of racism in action, to examine their powerful role in it, but who want to know what to do about it. The answer often lies within.

The Good Ally is the answer to ‘what next?’


Nova Reid:

Nova Reid is an activist, TED speaker, podcast host and author, on a purpose-driven mission to improve racial justice, by helping people be the change they want to see by courageously unlearning their racism.

She regularly appears on BBC News, Sky News and BBC Radio as a media expert, and received a Social Impact Award at the Precious Awards. Nova is a passionate advocate for equity, collective healing and helping people use self-agency to role-model change.