Retail Racism

Retail Racism

Shopping While Black and Brown in America

Michelle Dunlap


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Videos capturing everyday indignities and injury toward Black or Brown consumers have become media staples, showing the complexity, risk, and traumas many shoppers encounter in retail, restaurants, and other marketplaces. But each one quickly fades in the media spotlight. In Retail Racism, Michelle Dunlap helps readers understand the ongoing experiences of ordinary Black and Brown people as they navigate this reality. Based on 19 in-depth interviews with consumers across the country, Dunlap aims to create a larger discussion that engages readers and empowers them to interrupt, disrupt, and ameliorate the inappropriate and racialized handling of consumers in America today. In doing so, Retail Racism is about not only shopping, but also humane living in America, including surviving and making sense of inequitable experiences, what to do about them, and the larger issues and contexts that surround the marketplace for Black and Brown people. A portion of the author proceeds from book sales are automatically donated to The Florida Education Fund (FEF), a non-profit organization established in 1984 to help provide opportunities for educational advancement.


Michelle Dunlap:

Michelle Dunlap has served on the faculty of the Human Development Department at Connecticut College since 1994, and also served as chair of the department and as faculty liaison to the Connecticut College Children's Program in 2000 - 2001 and 2006 - 2015. Her research specializes in families in a multicultural society and consumerism and racial inequalities.