Competing and Leading with Location Analytics
Thomas A. Horan, James B. Pick, Avijit Sarkar
How do companies use location intelligence to achieve competitive advantage and business success?
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Each chapter of Spatial Business examines how real companies have integrated location into their business intelligence and decision-making. Some key concepts include:
- The fundamentals of spatial business and the technologies and methods by which businesses can understand the location value chain
- The creation of spatial business architecture to facilitate location analytics in meeting business goals and needs
- The themes of spatial business and implications for practice
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business provides a road map for realizing the potential of geospatial data across the entire business value chain.